Halal values and attitude among Muslim worldwide: does it affect the adaptation of marketing program strategy?
The main purpose of this paper is to examine the influence of Halal values and attitude on marketing program adaptation. A self-administered survey has been distributed to a sample of 110 Malaysian Halal exporters that involved in variety of product categories. The results of SEM-PLS analysis show...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Kedah.
2019
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26620/1/VoA%2015%201%202018%2073%2089.pdf http://repo.uum.edu.my/26620/ https://voa.uitm.edu.my/v1/voa-issue/2019-volume-15/issue-1 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |