Brand referral behaviour among millenials' consumers: the case of cosmetic brands
Millennials or Y generation are brand-conscious and recognised as an influential group in inducing others' purchase decision process. Millennials through their brand referral behaviour could be an effective mechanism for marketers in promoting their products and services in today’s digi...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26816/1/IJMTBR%202%209%202019%201%2011.pdf http://repo.uum.edu.my/26816/ http://www.ijmtbr.com/archived.asm |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Utara Malaysia |
| Language: | English |