Role of brand awareness, brand loyalty and customer citizenship behaviour in aviation sector of Pakistan
Despite extensive research on customer citizenship behaviour, the influence of branding strategies remains a neglected area in field of marketing. This study investigates the relationship of branding strategies and customer citizenship behaviour. The proposed model is supported by stimulus organism...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26818/1/IJEFSD%202019%2038%2041.pdf http://repo.uum.edu.my/26818/ http://journals.researchparks.org/index.php/IJEFSD/issue/view/6 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |