Transformation of the employees into brand advocates through employer branding

• Main Authors: Ilyas, Muhammad Awais, Shaari, Hasnizam, Alshuaibi, Ahmad Said Ibrahim
• Format: Article
• Language: English
• Published: HMARS 2018
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/26821/1/IJARBSS%208%206%202018%20361%20370.pdf; http://repo.uum.edu.my/26821/; http://doi.org/10.6007/IJARBSS/v8-i6/4224
• Institution: Universiti Utara Malaysia

In the social media era, the extra ordinary enhancement in communication power of employee aroused the challenge for organizations how to effectively manage the benefits and risks which associated with employees thoughts sharing about their employer with external stakeholders, thus the employee’s...