A study on factors influencing student loyalty towards higher learning institution
Student loyalty is referred as student willingness to provide positive appraise about their institution and give good recommendation to other people such as friends, family, employers, and organizations. It is an important issue for university authorities in working on long-term strategic planning...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AIP Publishing LLC
2019
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26978/1/AIP%202019%201%205.pdf http://repo.uum.edu.my/26978/ http://doi.org/10.1063/1.5121037 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |