The Involvement of B40 entrepreneurs in E-Commerce: experience from Malaysia

• Main Authors: Abd Hadi, Fatimah-Salwa, Gan, Pei Tha, Zulkifli, Normala, Ismail, Zuriadah, Romli, Nurhanani, Ahmad, Mohamad Azahari, Mohd Thas Thaker, Mohamed Asmy, Ahmad Zaidi, Mohamad Faizal
• Format: Article
• Language: English
• Published: Science and Engineering Research Support Society 2020
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/27201/1/IJAST%2029%206%202020%20265%20271.pdf; http://repo.uum.edu.my/27201/; http://sersc.org/journals/index.php/IJAST/article/view/11447
• Institution: Universiti Utara Malaysia

The focus of the study was: first; to identify the involvement of B40 entrepreneurs in e-commerce and, second; to analyse the factors influencing their involvement. This quantitative study involved 207 respondents chosen using the snowball sampling technique. All respondents were...