Aura Bengkang Enterprise: How a tapioca cake business taps its creativity to stay competitive
The case opens with the founding CEO of Aura Bengkang Enterprise, Hafiz, urgently assessing his sudden disruption of tapioca supply due to unforeseen massive floods. The unexpected disruption threatens Aura’s production of baked tapioca cakes, its main product. Hafiz is then confronted by one of his...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Sage Journal
2020
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/27462/ http://doi.org/10.1177/2277977919881405 |
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| Institution: | Universiti Utara Malaysia |