From names of places to Mahsuri's curse: exploring the roles of myths and legends in tourism
In a number of past studies, it is revealed that prominent myths and legends can stimulate tourism growth, enrich tourist experience and draw attention to a specific place. Although there are several works which investigated mythological stories in the context of tourism in Malaysia, limited studies...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IJBEL
2017
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/27778/1/IJBEL%2014%202%202017%2010%2017.pdf http://repo.uum.edu.my/27778/ https://www.ijbel.com/vol-14-december-2017-issue-2-business/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Utara Malaysia |
| Language: | English |