Collaborative-based web recommender system for homestay program: A bridging tool in a tourism supply chain

• Main Authors: Ramli, Razamin, Miraz, Mahadi Hasan, Ku-Mahamud, Ku Ruhana, Omar, Mohd Faizal, Kayat, Kalsom
• Format: Article
• Language: English
• Published: ExcelingTech Publishers 2019
• Subjects: GV Recreation Leisure
• Online Access: http://repo.uum.edu.my/27857/1/IJSCM%208%206%202019%20978%20982.pdf; http://repo.uum.edu.my/27857/; https://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/4131
• Institution: Universiti Utara Malaysia

Home stay Program (HP) initiatives play an important role in Community-based Tourism (CBT), especially for Malaysian tourism industry. HPs offer activities that are catalysts to the community development, focusing those in the rural areas. However, due to technological advancements, promotion and ma...