The relationship between business strategy and organizational culture to the performance of pharmaceutical retailers in peninsular Malaysia: A pilot study

• Main Authors: Abdullah, Usry, Abdul Kadir, Kadzrina
• Format: Article
• Language: English
• Published: UUMPRESS and Managed by STML 2020
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/28104/1/JTOM%2015%201%202020%2029%2039.pdf; http://repo.uum.edu.my/28104/; http://e-journal.uum.edu.my/index.php/jtom/article/view/11042
• Institution: Universiti Utara Malaysia

The objective of this research is to examine the validity and reliability of the instrument for measuring the business strategy and organizational culture in pharmaceutical retailers in Peninsular Malaysia context. To date, the performance of the organizations had been studied by the researchers. Ho...