An evaluation of service quality in SME Bank cafeteria

• Main Authors: Choo, Chun Houng, Abu Bakar, Siti Zakiah
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2020
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/28362/1/STMLGG%2002%2016%202020%2058-61.pdf; http://repo.uum.edu.my/28362/
• Institution: Universiti Utara Malaysia

Customer satisfaction is the customers overall feeling of contentment with a customer interaction. Many industries use the service quality to measure the customer satisfaction of their business. It is important to sustain the business and study the needs of the customer. However, SME Bank Cafeteria...