The influencing factors of online shopping behaviour among students of University Utara Malaysia

• Main Authors: Mohamad Basri, Mohamad Nadzim, Abidin, Rahimi
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2020
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/28415/1/STMLGG%2001%2013%202020%2045-47.pdf; http://repo.uum.edu.my/28415/
• Institution: Universiti Utara Malaysia

Nowadays, internet shopping is one of phenomena that grows rapidly in humans’ daily lives. The online shopping is one of the effects of the improvement of technology. This phenomenon is growing rapidly and the capacity of its expansion is increasing. Online shopping has been the habit of humans nowadays, especially students. A few factors have been influencing the online shopping behaviour. This research is undertaken to understand the online shopping behaviour among students of University Utara Malaysia. The factors that influence the behaviours are convenience, save-time and price. The sample for this research is from 100 students of University Utara Malaysia; which encompassed students from the College of Business, College of Law and International Study and College of Art and Science. The data were analysed using the SPSS application where the relationships between Independent Variables and Dependent Variables are examined. The study found that price is the most significant factor that influences the students’ online shopping behaviour.