Effectiveness of ecommerce infrastructure towards purchase intention among STML Students in UUM

• Main Authors: Nik Mahmud, Nik Nurul Amira, Othman, Abdul Aziz
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2020
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/28432/1/STMLGG%2001%2030%202020%20103-105.pdf; http://repo.uum.edu.my/28432/
• Institution: Universiti Utara Malaysia

Nowadays, the rapid growth of E-commerce infrastructure initiatives in the world reflects its compelling advantages and had increase drastically. This study attempts to evaluate the effectiveness of E-commerce infrastructure toward purchase intention among STML students in University Utara Malaysia...