Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah
This study aims to examine the level of Halal Orientation Strategy (HOS) adoption and to understand how HOS gives competitive advantage in the food industry. The study design uses a qualitative research method. The data is collected through an interview with a food company in Kedah. This study will...
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Universiti Utara Malaysia
2020
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my.uum.repo.284692021-12-12T02:16:01Z http://repo.uum.edu.my/28469/ Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah Mohammad, Rabaitul Idawiyah Mohd Zahari, Fadhilah HD28 Management. Industrial Management This study aims to examine the level of Halal Orientation Strategy (HOS) adoption and to understand how HOS gives competitive advantage in the food industry. The study design uses a qualitative research method. The data is collected through an interview with a food company in Kedah. This study will bring significant implications to the food industry to know how HOS could relate to competitive advantage. Universiti Utara Malaysia 2020 Article PeerReviewed application/pdf en http://repo.uum.edu.my/28469/1/STMLGG%2002%2022%202020%2052-53.pdf Mohammad, Rabaitul Idawiyah and Mohd Zahari, Fadhilah (2020) Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah. Symposium on Technology Management and Logistics (STML Go Green) 2019: Management of Technology, Volume 2, 2 (22). pp. 52-53. ISSN eISBN: 978-967-2296-22-7 |
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| language |
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HD28 Management. Industrial Management |
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HD28 Management. Industrial Management Mohammad, Rabaitul Idawiyah Mohd Zahari, Fadhilah Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah |
| description |
This study aims to examine the level of Halal Orientation Strategy (HOS) adoption and to understand how HOS gives competitive advantage in the food industry. The study design uses a qualitative research method. The data is collected through an interview with a food company in Kedah. This study will bring significant implications to the food industry to know how HOS could relate to competitive advantage. |
| format |
Article |
| author |
Mohammad, Rabaitul Idawiyah Mohd Zahari, Fadhilah |
| author_facet |
Mohammad, Rabaitul Idawiyah Mohd Zahari, Fadhilah |
| author_sort |
Mohammad, Rabaitul Idawiyah |
| title |
Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah |
| title_short |
Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah |
| title_full |
Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah |
| title_fullStr |
Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah |
| title_full_unstemmed |
Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah |
| title_sort |
halal orientation strategy and competitive advantage: a case study of food industry in kedah |
| publisher |
Universiti Utara Malaysia |
| publishDate |
2020 |
| url |
http://repo.uum.edu.my/28469/1/STMLGG%2002%2022%202020%2052-53.pdf http://repo.uum.edu.my/28469/ |
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