Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle

5E learning cycle was suggested as a better option for students’ learning and has brought a positive impact on students learning education, particularly with theory and practice components. These method of learning is a student’s centre oriented learning model which solely prioritize on students own...

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Main Authors:	Sulaiman, Yaty, Abdul Rahman, Maria, Nik Mat, Nik Kamariah
Format:	Monograph
Language:	English
Published:	Universiti Utara Malaysia 2020
Subjects:	HF Commerce
Online Access:	https://repo.uum.edu.my/id/eprint/28516/1/SoTL_yaty.pdf https://repo.uum.edu.my/id/eprint/28516/
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Institution:	Universiti Utara Malaysia
Language:	English

id	my.uum.repo.28516
record_format	eprints
spelling	my.uum.repo.285162022-01-23T09:29:46Z https://repo.uum.edu.my/id/eprint/28516/ Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle Sulaiman, Yaty Abdul Rahman, Maria Nik Mat, Nik Kamariah HF Commerce 5E learning cycle was suggested as a better option for students’ learning and has brought a positive impact on students learning education, particularly with theory and practice components. These method of learning is a student’s centre oriented learning model which solely prioritize on students own experiences, creates active participation and built creative critical thinking skills. 5E learning cycle consist of engagement, exploration, explanation, elaboration, and evaluation. This study is intended to determine students’ perceptions of 5E learning cycles in their learning activity and to explore the impact of 5E learning cycles towards student’s active learning. The discussion is based on the information gauged from 42 undergraduate students who enrolled in BPMM3043 Strategy and Marketing Analysis class in Universiti Utara Malaysia. Data will was collected qualitatively from various sources such as students’ reflections, lecturer’s reflections, peer feedback, lecturer’s feedback, and focus group interview. Meanwhile for quantitative method, a survey was developed through Google form. The data was analysed using transcribe technique and regression analysis. Universiti Utara Malaysia 2020 Monograph NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/28516/1/SoTL_yaty.pdf Sulaiman, Yaty and Abdul Rahman, Maria and Nik Mat, Nik Kamariah (2020) Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle. Project Report. Universiti Utara Malaysia. (Unpublished)
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutional Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HF Commerce
spellingShingle	HF Commerce Sulaiman, Yaty Abdul Rahman, Maria Nik Mat, Nik Kamariah Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle
description	5E learning cycle was suggested as a better option for students’ learning and has brought a positive impact on students learning education, particularly with theory and practice components. These method of learning is a student’s centre oriented learning model which solely prioritize on students own experiences, creates active participation and built creative critical thinking skills. 5E learning cycle consist of engagement, exploration, explanation, elaboration, and evaluation. This study is intended to determine students’ perceptions of 5E learning cycles in their learning activity and to explore the impact of 5E learning cycles towards student’s active learning. The discussion is based on the information gauged from 42 undergraduate students who enrolled in BPMM3043 Strategy and Marketing Analysis class in Universiti Utara Malaysia. Data will was collected qualitatively from various sources such as students’ reflections, lecturer’s reflections, peer feedback, lecturer’s feedback, and focus group interview. Meanwhile for quantitative method, a survey was developed through Google form. The data was analysed using transcribe technique and regression analysis.
format	Monograph
author	Sulaiman, Yaty Abdul Rahman, Maria Nik Mat, Nik Kamariah
author_facet	Sulaiman, Yaty Abdul Rahman, Maria Nik Mat, Nik Kamariah
author_sort	Sulaiman, Yaty
title	Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle
title_short	Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle
title_full	Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle
title_fullStr	Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle
title_full_unstemmed	Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle
title_sort	enhancing student active learning in strategy and marketing analysis class using 5e learning cycle
publisher	Universiti Utara Malaysia
publishDate	2020
url	https://repo.uum.edu.my/id/eprint/28516/1/SoTL_yaty.pdf https://repo.uum.edu.my/id/eprint/28516/
_version_	1724076814351990784

Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle

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