Effect of Entrepreneurial Orientation, Market Orientation and Total Quality Management on Performance Evidence from Saudi SMEs

• Main Authors: Ali, Gamal Abdualmajed, Abdullah, Haim Hilman, Gorondutse, Abdullahi Hassan
• Format: Article
• Language: English
• Published: Emerald Publishing Limited 2020
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/28699/1/BAIJ%2027%2001%202020%201503-1531.pdf; https://repo.uum.edu.my/id/eprint/28699/
• Institution: Universiti Utara Malaysia

This study aims to examine the joint effect of entrepreneurial orientation (EO), market orientation (MO), total quality management (TQM) and organizational performance in the Kingdom of Saudi Arabia’s (KSA's) small and medium enterprise (SME) sector. Design/methodology/approach: This paper used...