The moderating effect of electronic strategy (e-strategy) on the relationship between perceived usefulness and the intention to adopt online banking in Malaysia

The moderating effect of electronic strategy (e-strategy) on the relationship between perceived usefulness and the intention to adopt online banking in Malaysia

Strategy is an important aspect in management and as such is an important driver to ensure the success of the firm. Contemporary business environments are driven by technology and firms need to pay particular attention towards how they aim to compete. Technology is the tool through which firm strate...

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Bibliographic Details
Main Authors: Abdullah, Shahmir Sivaraj, Abdullah, Haim Hilman, Ramanchandram, Rajoo, Gorundutse, Abdullahi Hassan, Yunus, Nek Kamal Yeop
Format: Article
Language:English
Published: Academy of Business and Retail Management (ABRM) 2019
Subjects:
HF Commerce
Online Access:https://repo.uum.edu.my/id/eprint/28707/1/JBRMR%2013%2003%202019%20122-134.pdf
https://repo.uum.edu.my/id/eprint/28707/
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Institution: Universiti Utara Malaysia
Language: English

Internet

https://repo.uum.edu.my/id/eprint/28707/1/JBRMR%2013%2003%202019%20122-134.pdf
https://repo.uum.edu.my/id/eprint/28707/

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