Factors Affecting Online Hotel Booking Intention: A Study on UUM Students
With the high-speed development of the Internet and artificial intelligence, the hotel booking method was also undergoing innovative changes. Compared with traditional information dissemination media, the Internet has a stronger dissemination ability, wider scope and larger audience. Online reviews...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2022
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29174/1/JTOM%2017%2001%202022%2053-61.pdf https://repo.uum.edu.my/id/eprint/29174/ https://doi.org/10.32890/jtom2022.17.1.5 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |