Travelers’ Expectations When Booking Hotels Through Online Travel Agents
Travellers constantly require personalized travel arrangements. They look for specific arrangements depending on whether the trip is for leisure or business. However, some travellers prefer multiple events in their travel schedules, including visiting prime locations or historical places. Hence, onl...
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my.uum.repo.292542023-03-07T09:39:22Z https://repo.uum.edu.my/id/eprint/29254/ Travelers’ Expectations When Booking Hotels Through Online Travel Agents Jedin, Mohd Haniff Annathurai, Kohila Ranjini Mavondo, Felix HF Commerce Travellers constantly require personalized travel arrangements. They look for specific arrangements depending on whether the trip is for leisure or business. However, some travellers prefer multiple events in their travel schedules, including visiting prime locations or historical places. Hence, online travel agents (OTAs) are the most convenient alternative platforms to meet the specific needs of travellers. This study utilizes survey method to examine factors influencing travellers when booking hotels through OTAs. This study collected 398 questionnaires at Penang International Airport, Malaysia. Results indicate five factors, i.e. room facilities and amenities, customer recognition through star rating, price factor, promotion factor, and other hotel facilities, that significantly influence travellers’ expectations in booking hotels through OTAs. UUM Press 2022 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/29254/1/IJMS%2029%2002%202022%20137-163.pdf Jedin, Mohd Haniff and Annathurai, Kohila Ranjini and Mavondo, Felix (2022) Travelers’ Expectations When Booking Hotels Through Online Travel Agents. International Journal of Management Studies (IJMS), 29 (2). pp. 137-163. ISSN 2180-2467 https://doi.org/10.32890/ijms2022.29.2.6 |
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HF Commerce Jedin, Mohd Haniff Annathurai, Kohila Ranjini Mavondo, Felix Travelers’ Expectations When Booking Hotels Through Online Travel Agents |
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Travellers constantly require personalized travel arrangements. They look for specific arrangements depending on whether the trip is for leisure or business. However, some travellers prefer multiple events in their travel schedules, including visiting prime locations or historical places. Hence, online travel agents (OTAs) are the most convenient alternative platforms to meet the specific needs of travellers. This study utilizes survey method to examine factors influencing travellers when booking hotels through OTAs. This study collected 398 questionnaires at Penang International Airport, Malaysia. Results indicate five factors, i.e. room facilities and amenities, customer recognition through star rating, price factor, promotion factor, and other hotel facilities, that significantly influence travellers’ expectations in booking hotels through OTAs. |
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Article |
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Jedin, Mohd Haniff Annathurai, Kohila Ranjini Mavondo, Felix |
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Jedin, Mohd Haniff Annathurai, Kohila Ranjini Mavondo, Felix |
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Jedin, Mohd Haniff |
title |
Travelers’ Expectations When Booking Hotels Through Online Travel Agents |
title_short |
Travelers’ Expectations When Booking Hotels Through Online Travel Agents |
title_full |
Travelers’ Expectations When Booking Hotels Through Online Travel Agents |
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Travelers’ Expectations When Booking Hotels Through Online Travel Agents |
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Travelers’ Expectations When Booking Hotels Through Online Travel Agents |
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travelers’ expectations when booking hotels through online travel agents |
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UUM Press |
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2022 |
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https://repo.uum.edu.my/id/eprint/29254/1/IJMS%2029%2002%202022%20137-163.pdf https://repo.uum.edu.my/id/eprint/29254/ https://doi.org/10.32890/ijms2022.29.2.6 |
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