Customer Satisfaction in The Fast Food Restaurant in Arau, Perlis: A Study on Price, Food Quality and Service Quality

• Main Authors: Hasbullah, Siti Aminah, Amin, Umme Umaimah, Nordin, Norhafizi, Abd Razak, Nurul Asmida
• Format: Article
• Language: English
• Published: UUM Press 2021
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/29303/1/JETH%2001%202021%20163-183.pdf; https://repo.uum.edu.my/id/eprint/29303/; https://doi.org/10.32890/jeth2021.1.8
• Institution: Universiti Utara Malaysia

The high demand from customers for quality services and competitive environment in the fast food industry give rise to the need to improve customers’ satisfaction that will increase the restaurant’s revenue. The objective of this study is to investigate the factors effecting customers’ satisfaction...