Malaysian Youth Expectations of Social Media Influencers (SMI)

• Main Authors: Hamid, Mohd Noor Abdul, Chow, Khey Pooi, Oh, Shuet Reng
• Format: Article
• Language: English
• Published: UUM Press 2022
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/29314/1/JCISC%2001%202022%201-25.pdf; https://repo.uum.edu.my/id/eprint/29314/; https://doi.org/10.32890/jcisc2022.1.1
• Institution: Universiti Utara Malaysia

The use of social medias has become more common now than before. Attachment to social medias has led to the rise of a new kind of ‘celebrity’ known as Social Media Influencer (SMI). The study aims to gain a better understanding of what the Malaysian youth expects from the SMIs. In particular, it exp...