Academic Researchers Motivation Factors: A Conceptual Framework

• Main Authors: Yaacob, Noorulsadiqin Azbiya, Sarkam, Saida Farhanah, Othman, Siti Norezam
• Format: Article
• Language: English
• Published: UUM Press 2017
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/29514/1/JTOM%2012%2001%202017%201-10.pdf; https://doi.org/10.32890/jtom2017.12.1.1; https://repo.uum.edu.my/id/eprint/29514/; https://e-journal.uum.edu.my/index.php/jtom/article/view/jtom2017.12.1.1; https://doi.org/10.32890/jtom2017.12.1.1
• Institution: Universiti Utara Malaysia

The Malaysian government has been striving to provide an environment conducive to research commercialisation in the country. Despite the efforts, the targeted research commercialisation rate has yet to be achieved. This paper explores the motivation of the academic researchers who had successfully c...