A New Multi Criteria Decision Making-Sentiment Analysis Model to Evaluate Customer Focused Performance for Malaysian Food Service Industry

• Main Authors: Shamsuddin, Jauriyah, Ramli, Razamin, Omar, Mohd Faizal
• Format: Monograph
• Language: English
• Published: UUM 2022
• Subjects: HD28 Management. Industrial Management
• Online Access: https://repo.uum.edu.my/id/eprint/29576/1/14457.pdf; https://repo.uum.edu.my/id/eprint/29576/
• Institution: Universiti Utara Malaysia

Fast-food companies’ efforts to monitor their outlet performance in providing satisfactory food quality, service quality and price fairness have suffered due to the lack of effective decision support model. In order to develop more comprehensive and valuable insights into customer opinions and prefe...