Promoting entrepreneurship through franchising: Visiting the process to franchising a business and the process to purchase a franchise, and the factors contributing to the success and failure of franchise business

• Main Authors: Mohd Yusoff, Abd Razak, Jamaludin, Azhari
• Other Authors: Ismail, Dahlan
• Format: Book Section
• Language: English
• Published: ASEAN Universities Consortium of Enterpreneurship Education (AUCEE) 2010
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/2969/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean666.pdf; http://repo.uum.edu.my/2969/
• Institution: Universiti Utara Malaysia

Franchise has been proven to be an effective and successful concept of developing business and has been practiced globally in fact it has been used for. long time as a mode to enter international markets.Despite this fact, research involving franchising appeared to have been viewed less important, specrfically in Malaysia. The literature showed that franchising has received relatively limited theoretical as well as empirical attention from social science scientist as an imperative area o f study. Based on the researchers own literature review of past studies, this paper attempts to provide an insight into franchising - specfically focusing on the process to franchising a business model and purchasing a franchise including identrhing the contributing factors to the success and failure of franchise business models that have yet to be explored rigorously - that could be benefited by prospective franchisors, franchisees, future researchers, and government agencies.