Factors Influencing Customer Satisfaction: A Study on Quick Service Restaurant in Sabak Bernam, Selangor

• Main Authors: Abd Aziz, Nurul Ashykin, Samrin, Suzilawani, Abdul Aziz, Khairunnisa
• Format: Article
• Language: English
• Published: UUM Press 2023
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/29701/1/JTOM%2018%2001%202023%2012-24.pdf; https://doi.org/10.32890/jtom2023.18.1.2; https://repo.uum.edu.my/id/eprint/29701/; https://e-journal.uum.edu.my/index.php/jtom/article/view/19671; https://doi.org/10.32890/jtom2023.18.1.2
• Institution: Universiti Utara Malaysia

Globally, all industries including franchises experience competition in business. Similar goods and services are offered by newly established brands and businesses in an attempt to attract customers and make a profit. Every business and brand should have its own approach to dealing with this issue....