Address The Challenges of Tourism Businesses to Survive in Offseason Closures

• Main Author: Biswas, Chhanda
• Format: Article
• Language: English
• Published: Tun Dr. Mahathir Mohamad Thoughts Institute (IPDM) 2017
• Subjects: GV Recreation Leisure
• Online Access: https://repo.uum.edu.my/id/eprint/29851/1/JLP%2002%2001%202017%20152-160.pdf; https://repo.uum.edu.my/id/eprint/29851/
• Institution: Universiti Utara Malaysia

This study explores the causes and impact of seasonality in the perspective of hotel industry in order to fulfill the needs of handling seasonality problem. The study purpose is to address the challenges of seasonality and provide some guidelines and focuses the strategies and policies how and in which ways tourism destinations of different countries modify tourism seasonality’s feature so that hotel sector does not face so many difficulties in the off-peak seasons. A qualitative field has been carried out to examine the perceptions of the hoteliers by conducting interview. The study’s findings report that seasonal changes may happen in the case of the customer demand based on institutional vacation, weather etc. For these reasons, hotel generates very low profit and ultimately, hotel cannot afford permanent employees and switching tendency of them increase. This study will contribute to the hoteliers to know about the problems and how it can be solved and ultimately this study can help to improve hotel industry. For further research, researchers can get clear idea about seasonality and they can proceed through questionnaire survey by applying quantitative method to know the effectiveness of those strategies in the perspective of the hotel industry.