Behind Brainy Bunch International School Success: What Did They Do?

• Main Authors: Abdul Rahman, Rusniza, Naim Nor Ahmad, Saidatul Nurul Hidayah Jannatun, Shafai, Nor Atikah
• Format: Conference or Workshop Item
• Language: English
• Published: 2022
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/29953/1/UUM%20IQRC%202022_212_218.pdf; https://repo.uum.edu.my/id/eprint/29953/
• Institution: Universiti Utara Malaysia

International schools are competing among themselves not only of varying fees but also in terms of their teaching staffs, their orientation of its curriculum, exit examinations available to primary school leavers, flexible learning spaces, second language learning and even rebranded the school with notable brand like Apple (Saba, 2020). To remain relevant, the education business generally has to be dynamic in balancing its profitable status and fulfilling the social purpose i.e. national education mission and vision. This phenomenon raised the question on how to remain relevant and sustain in education business for international school? The suitable and in time strategies have to be actively reviewed and placed to compete in the education business market without jeorpardising the social economic mission and vision. Among the important areas taken care by international school like BBIS are financial sustainability, full fledge facility, high quality teachers and teaching, interesting syllabus and curriculum, effective marketing strategy and assuring low staff turnover.