The Changeless Core in a Changing Business Environment

• Main Authors: Tun, Alex Lee Foo, Pei, Yew Mah, Cheng, Annie San Ng, Johnn, Yee Choy
• Format: Article
• Language: English
• Published: UUM Press 2020
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/29973/1/JBMA%2010%2001%202020%2095-107.pdf; https://doi.org/10.32890/jbma2020.10.1.6; https://repo.uum.edu.my/id/eprint/29973/; https://e-journal.uum.edu.my/index.php/jbma/article/view/11037; https://doi.org/10.32890/jbma2020.10.1.6
• Institution: Universiti Utara Malaysia

Rapid change in business environment poses threat to business survival. It is crucial to examine the core of business sustainability. This paper proposes changeless factors in response to today’s business environment. Specifically, it addresses (1) the people factor (2) the purpose factor and (3) th...