Kajian Penandaarasan Bidang Tumpuan Utama Dalam Pembangunan Strategi Sebuah Zoo Di Malaysia (Benchmarking Study on Key Focus Area in Strategy Development of a Zoo in Malaysia)

• Main Authors: Jimoh, Abdulrazaq Taiye, Zahari, Fadhilah, Osman, Nor Hasni, Ahmad, Azhar, Ramli, Mat Naim, Abidin, Rahimi
• Format: Article
• Language: English
• Published: UUM Press 2018
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30007/1/JBMA%2008%2002%202018%2033-47.pdf; https://doi.org/10.32890/jbma2018.8.2.8804; https://repo.uum.edu.my/id/eprint/30007/; https://e-journal.uum.edu.my/index.php/jbma/article/view/8804; https://doi.org/10.32890/jbma2018.8.2.8804
• Institution: Universiti Utara Malaysia

Strategic management is very important in ensuring the continuity and sustainability of an organization, especially business organizations. Similarly, to ensure the survival of an organization such as a zoo which is largely of its financial resources depends on the sustainability of business operati...