Examining PESTEL Analysis of Event Businesses in Malaysia

• Main Authors: Ramely, Asmahany, Ab Talib, Mohd Fadzilillah, Ahmad, Rozila, Mat Yusof, Noor Amalina
• Format: Article
• Language: English
• Published: UUM Press 2023
• Subjects: GV Recreation Leisure
• Online Access: https://repo.uum.edu.my/id/eprint/30125/1/JETH%2003%2000%202023%2057-79.pdf; https://doi.org/10.32890/jeth2023.3.4; https://repo.uum.edu.my/id/eprint/30125/; https://e-journal.uum.edu.my/index.php/jeth/article/view/20135; https://doi.org/10.32890/jeth2023.3.4
• Institution: Universiti Utara Malaysia

This study aims to examine the impact of Political, Economic, Social, Technological, Environmental, and Legal (PESTEL) factors on event businesses in Malaysia. Using qualitative interpretive methods and data from in-depth interviews with 15 event managers, the study identified several external facto...