A Research Model for Mobile Wallet Adoption Based on Bank and Customer Factors of The Private Banking Sector in Myanmar
This paper aims to study the factors affecting the intention to use a mobile wallet of the private bank in Myanmar based on the bank and customer factors. The consequences of service quality and bank reputation among the bank customers were examined in this study. The investigation of the role of w...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30136/1/IJMS%2030%2002%202023%20179-202.pdf https://doi.org/10.32890/ijms2023.30.2.1 https://repo.uum.edu.my/id/eprint/30136/ https://e-journal.uum.edu.my/index.php/ijms/article/view/13939 https://doi.org/10.32890/ijms2023.30.2.1 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |