Transforming Strategies in The Digital Era: The Role of social media In Customer Value Analysis and Crisis Management for Tourism Firms

• Main Authors: Rehman, Hafiz Mudassir, Amin, Aamir, Rehman, Mobashar, Nematova, Gulshan, Shamim, Amjad, Hossain, Md Billal
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia Press 2023
• Subjects: HD28 Management. Industrial Management
• Online Access: https://repo.uum.edu.my/id/eprint/30142/1/IJMS%2030%2002%202023%20373-396.pdf; https://doi.org/10.32890/ijms2023.30.2.7; https://repo.uum.edu.my/id/eprint/30142/; https://e-journal.uum.edu.my/index.php/ijms/article/view/13038; https://doi.org/10.32890/ijms2023.30.2.7
• Institution: Universiti Utara Malaysia

Social media is gaining popularity nowadays and is increasingly being used by many small and large organisations. Organisations are adopting new social platforms and technologies to achieve their key and effective management strategies. However, there are still opportunities to explore the role of n...