A Reflection on Marketing from The Elderly People’s Perspectives: Recognising the Hidden Needs for Elderly Health-Care Products and Service

• Main Authors: Bhuyan, Bishal, Kashyap, Kinnari
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia Press 2023
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30144/1/IJMS%2030%2002%202023%20429-468.pdf; https://doi.org/10.32890/ijms2023.30.2.9; https://repo.uum.edu.my/id/eprint/30144/; https://e-journal.uum.edu.my/index.php/ijms/article/view/14893; https://doi.org/10.32890/ijms2023.30.2.9
• Institution: Universiti Utara Malaysia

Ageing in India is exponentially increasing due to the remarkable advancement. However, the limited health care facilities, lack of trained manpower, absence of insurance products and services for elderlies contribute to the neglected components of the health system and thereby, necessitate immedia...