Marketing Mix in International Marketing: The Strategy of Gano Excel Industries Sdn Bhd (S/O 14692)
This case provides a study on marketing mix ( 4Ps) of Gano Excel Industries. The purpose of this case is to analyse the marketing mix of the company in its international marketing. This case provides students with experience in explaining the product, promotion, price and place ( distribution) strat...
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| Main Authors: | , |
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| Format: | Monograph |
| Language: | English |
| Published: |
UUM
2021
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30185/1/14692_TC.pdf https://repo.uum.edu.my/id/eprint/30185/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
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