The Application of New Media in Brand Communication: The Impact of Brand's Visual Image on Consumer Purchase Intentions
The objective of this paper is to investigate whether visual technologies can influence consumer brand purchase intentions by altering the forms of consumer association, attention, and emotion. The research employs traditional quantitative research methods and collected a total of 156 valid question...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30247/1/JCISC%2002%2000%202023%2022-33.pdf https://doi.org/10.32890/jcisc2023.2.2 https://repo.uum.edu.my/id/eprint/30247/ https://e-journal.uum.edu.my/index.php/jcisc/article/view/21079 https://doi.org/10.32890/jcisc2023.2.2 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |