Consumer Perception of Visual Innovation in China Time-Honored Brands: A Conceptual Paper
China time-honored brands have been favored by consumers because of their unique cultural attributes. In the era of modern commerce, China has numerous time-honored brands. Yet, very few of them remain evergreen and thrive consistently over time. Therefore, it is very important to explore the innova...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30252/1/JCISC%2002%2000%202023%2096-111.pdf https://doi.org/10.32890/jcisc2023.2.7 https://repo.uum.edu.my/id/eprint/30252/ https://e-journal.uum.edu.my/index.php/jcisc/article/view/21076 https://doi.org/10.32890/jcisc2023.2.7 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |