An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry

• Main Authors: Al Refai, Abdalla Nayef, Mohd Noor, Nor Azila
• Format: Article
• Language: English
• Published: UUM Press 2014
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30304/1/IPBJ%2006%2002%202014%2065-80.pdf; https://repo.uum.edu.my/id/eprint/30304/; https://e-journal.uum.edu.my/index.php/gbmr/article/view/16916
• Institution: Universiti Utara Malaysia

The purpose of this study is to study the relationship between perceived value and customer satisfaction in mobile phone market. In doing this, SPSS was employed as an approach to describe and analyze data while smart (PLS) was used to examine the relationship between perceived value and customer sa...