The Role of Market Orientation as a Moderating Variable in the Relationship between Entrepreneurial Orientation and Firm Performance

• Main Authors: Musa, Dzulkarnain, Abd Ghani, Abdullah, Ahmad, Shuhymee
• Format: Article
• Language: English
• Published: UUM Press 2011
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30330/1/IPBJ%2003%2002%202011%2015-31.pdf; https://repo.uum.edu.my/id/eprint/30330/; https://e-journal.uum.edu.my/index.php/gbmr/article/view/16887
• Institution: Universiti Utara Malaysia

This conceptual paper tries to examine the relationship between entrepreneurial orientation (EO) and firm performance and also the role of market orientation (MO) as a moderating variable. EO and MO are important strategic orientations that can coexist and relate to the firm’s performance but most o...