Exploring The Efficacy of Digital Meme Marketing Campaigns in Generating Leads Within the Generation Z Demographic

• Main Authors: Fernandez, Ronald R., Uy, Chin, Manalo, Ronaldo A.
• Format: Article
• Language: English
• Published: UUM Press 2024
• Subjects: QA75 Electronic computers. Computer science
• Online Access: https://repo.uum.edu.my/id/eprint/30434/1/JCIA%2003%2001%202024%2037-59.pdf; https://doi.org/10.32890/jcia2024.3.1.3; https://repo.uum.edu.my/id/eprint/30434/; https://e-journal.uum.edu.my/index.php/jcia/article/view/20381; https://doi.org/10.32890/jcia2024.3.1.3
• Institution: Universiti Utara Malaysia

Quite recently, marketers have used memes because they entice customers’ attention. It serves as a means to have a dialogue between customers and companies. Some companies would even hire people to browse the internet for relevant memes. The emergence of Generation Z, who are digital natives, has br...