Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration
Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the M&A context. Furthermore, existing research does not clearly demonstrate the role of relationship...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2012
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30523/1/MMJ%2016%2000%202012%201-12.pdf https://repo.uum.edu.my/id/eprint/30523/ https://e-journal.uum.edu.my/index.php/mmj/article/view/8985 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Utara Malaysia |
| Language: | English |