Book Review: Hospitality Marketing: Principles and Practice (2nd Edition)
Authors: DAVID BOWIE FRANCIS BUTTLEButterworth-Heinemann (The Boulevard, Langford Lane, Idlington, Oxford OX5 1GB, UK)2011, pp. 434
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Universiti Utara Malaysia Press
2011
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| Online Access: | https://repo.uum.edu.my/id/eprint/30534/1/MMJ%2015%2000%202011%2077-79.pdf https://repo.uum.edu.my/id/eprint/30534/ https://e-journal.uum.edu.my/index.php/mmj/article/view/8978 |
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my.uum.repo.305342024-03-13T08:48:29Z https://repo.uum.edu.my/id/eprint/30534/ Book Review: Hospitality Marketing: Principles and Practice (2nd Edition) Mohd Ibrahim, Jaafar Ali HF Commerce Authors: DAVID BOWIE FRANCIS BUTTLEButterworth-Heinemann (The Boulevard, Langford Lane, Idlington, Oxford OX5 1GB, UK)2011, pp. 434 Universiti Utara Malaysia Press 2011 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30534/1/MMJ%2015%2000%202011%2077-79.pdf Mohd Ibrahim, Jaafar Ali (2011) Book Review: Hospitality Marketing: Principles and Practice (2nd Edition). Malaysian Management Journal (MMJ), 15. pp. 77-79. ISSN 0128-6226 https://e-journal.uum.edu.my/index.php/mmj/article/view/8978 10.32890/mmj 10.32890/mmj 10.32890/mmj |
| institution |
Universiti Utara Malaysia |
| building |
UUM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Utara Malaysia |
| content_source |
UUM Institutional Repository |
| url_provider |
http://repo.uum.edu.my/ |
| language |
English |
| topic |
HF Commerce |
| spellingShingle |
HF Commerce Mohd Ibrahim, Jaafar Ali Book Review: Hospitality Marketing: Principles and Practice (2nd Edition) |
| description |
Authors: DAVID BOWIE FRANCIS BUTTLEButterworth-Heinemann (The Boulevard, Langford Lane, Idlington, Oxford OX5 1GB, UK)2011, pp. 434 |
| format |
Article |
| author |
Mohd Ibrahim, Jaafar Ali |
| author_facet |
Mohd Ibrahim, Jaafar Ali |
| author_sort |
Mohd Ibrahim, Jaafar Ali |
| title |
Book Review: Hospitality Marketing: Principles and Practice (2nd Edition) |
| title_short |
Book Review: Hospitality Marketing: Principles and Practice (2nd Edition) |
| title_full |
Book Review: Hospitality Marketing: Principles and Practice (2nd Edition) |
| title_fullStr |
Book Review: Hospitality Marketing: Principles and Practice (2nd Edition) |
| title_full_unstemmed |
Book Review: Hospitality Marketing: Principles and Practice (2nd Edition) |
| title_sort |
book review: hospitality marketing: principles and practice (2nd edition) |
| publisher |
Universiti Utara Malaysia Press |
| publishDate |
2011 |
| url |
https://repo.uum.edu.my/id/eprint/30534/1/MMJ%2015%2000%202011%2077-79.pdf https://repo.uum.edu.my/id/eprint/30534/ https://e-journal.uum.edu.my/index.php/mmj/article/view/8978 |
| _version_ |
1794639847653113856 |