Auto 365, Aesthetic Blue Wave and X50: The Steps of Diversification Strategy Implementation of Kental Bina Sdn. Bhd.
Business diversification, a strategy for expanding business through new units or subsidiaries, requires careful planning. It can boost a firm’s growth, leading towards wealth maximization; however, without thorough analysis and planning, it can also lead to costly failures. This case study focuses...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30595/1/8th%20ICSC%202023%2030-33.pdf https://repo.uum.edu.my/id/eprint/30595/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |