Another Blow or A Resurrection?

This case study relates the leadership and organizational challenges faced by Amanda Ethan, the former CEO of Green Space Marketing (GSM) and current CEO of Allied Event Ranking (AER), event marketing companies specializing in agrobusiness in Thailand. It captures her experience and thoughts on b...

Full description

Saved in:

Bibliographic Details
Main Author:	Mason, Cordelia
Format:	Conference or Workshop Item
Language:	English
Published:	2023
Subjects:	HF Commerce
Online Access:	https://repo.uum.edu.my/id/eprint/30599/1/8th%20ICSC%202023%2057-62.pdf https://repo.uum.edu.my/id/eprint/30599/
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Universiti Utara Malaysia
Language:	English

id	my.uum.repo.30599
record_format	eprints
spelling	my.uum.repo.305992024-03-21T07:40:48Z https://repo.uum.edu.my/id/eprint/30599/ Another Blow or A Resurrection? Mason, Cordelia HF Commerce This case study relates the leadership and organizational challenges faced by Amanda Ethan, the former CEO of Green Space Marketing (GSM) and current CEO of Allied Event Ranking (AER), event marketing companies specializing in agrobusiness in Thailand. It captures her experience and thoughts on business innovation, bullying tactics and resilience. Leadership challenges in building and managing an event management company are narrated through the reflections of the CEO on various key turning points of her career. The case ends with the decision to be made by Amanda on whether to accept defeat or to rise again to the challenge and rebuild her business. 2023 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/30599/1/8th%20ICSC%202023%2057-62.pdf Mason, Cordelia (2023) Another Blow or A Resurrection? In: 8th International Case Study Conference, 30 August-1 September 2023, Ibis Melaka Hotel, Bandar Melaka, Malaysia.
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutional Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HF Commerce
spellingShingle	HF Commerce Mason, Cordelia Another Blow or A Resurrection?
description	This case study relates the leadership and organizational challenges faced by Amanda Ethan, the former CEO of Green Space Marketing (GSM) and current CEO of Allied Event Ranking (AER), event marketing companies specializing in agrobusiness in Thailand. It captures her experience and thoughts on business innovation, bullying tactics and resilience. Leadership challenges in building and managing an event management company are narrated through the reflections of the CEO on various key turning points of her career. The case ends with the decision to be made by Amanda on whether to accept defeat or to rise again to the challenge and rebuild her business.
format	Conference or Workshop Item
author	Mason, Cordelia
author_facet	Mason, Cordelia
author_sort	Mason, Cordelia
title	Another Blow or A Resurrection?
title_short	Another Blow or A Resurrection?
title_full	Another Blow or A Resurrection?
title_fullStr	Another Blow or A Resurrection?
title_full_unstemmed	Another Blow or A Resurrection?
title_sort	another blow or a resurrection?
publishDate	2023
url	https://repo.uum.edu.my/id/eprint/30599/1/8th%20ICSC%202023%2057-62.pdf https://repo.uum.edu.my/id/eprint/30599/
_version_	1794639868860563456

Another Blow or A Resurrection?

Similar Items