The Issues and Challenges of Diversification Strategy: The Case of Sutera Sanjung Sdn. Bhd.

• Main Authors: Kamarudin, Muhamad Ali Imran, Yusof, Mohd Sufli, Ramli, Azahari, Othman, Shahrina, Hasan, Hasnizam
• Format: Conference or Workshop Item
• Language: English
• Published: 2023
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30607/1/8th%20ICSC%202023%20144-153.pdf; https://repo.uum.edu.my/id/eprint/30607/
• Institution: Universiti Utara Malaysia

Diversification strategy is one of the means to expand business among Small Medium Enterprises (SMEs). The success of the strategy allows the business to develop not only locally, but also venture into international market. However, various issues and challenges could be associated with diversifi...