Ilham Ceramics: Bracing Through the Covid-19 Storm
This is the case of Ilham Ceramics, a local crafter in Langkawi. The case discusses the scenario of its business situation during the Covid-19 pandemic circa early 2020 until October 2021. The business was facing problems due to the lockdown in 2020 since the business relies on tourists inbound to...
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my.uum.repo.306662024-04-02T08:53:02Z https://repo.uum.edu.my/id/eprint/30666/ Ilham Ceramics: Bracing Through the Covid-19 Storm Abd Ghani, Nor Farzana Mahmod, Musyrifah HF Commerce This is the case of Ilham Ceramics, a local crafter in Langkawi. The case discusses the scenario of its business situation during the Covid-19 pandemic circa early 2020 until October 2021. The business was facing problems due to the lockdown in 2020 since the business relies on tourists inbound to Langkawi. To overcome this, the Government is moving towards promoting the concept of Digital Economy amongst local businesses in order to embark on E-Commerce. Goods can be traded online on popular online marketplace, imitating the successfulness of Shoppee, Lazada, eBay and the likes. With the initiatives from the government to support the local crafters and Ilham Ceramics’ own initiatives, would the business be able to survive after the Covid-19 storm? Could E-Commerce be the perfect solution to help the business survive during and post pandemic? 2022 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/30666/1/7th%20ICSC%202022%2011-18.pdf Abd Ghani, Nor Farzana and Mahmod, Musyrifah (2022) Ilham Ceramics: Bracing Through the Covid-19 Storm. In: 7th International Case Study Conference, 13 - 15 September 2022, Raia Hotel & Convention Centre, Terengganu, Malaysia. |
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HF Commerce Abd Ghani, Nor Farzana Mahmod, Musyrifah Ilham Ceramics: Bracing Through the Covid-19 Storm |
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This is the case of Ilham Ceramics, a local crafter in Langkawi. The case discusses the scenario of its
business situation during the Covid-19 pandemic circa early 2020 until October 2021. The business was
facing problems due to the lockdown in 2020 since the business relies on tourists inbound to Langkawi.
To overcome this, the Government is moving towards promoting the concept of Digital Economy
amongst local businesses in order to embark on E-Commerce. Goods can be traded online on popular
online marketplace, imitating the successfulness of Shoppee, Lazada, eBay and the likes. With the
initiatives from the government to support the local crafters and Ilham Ceramics’ own initiatives, would
the business be able to survive after the Covid-19 storm? Could E-Commerce be the perfect solution to
help the business survive during and post pandemic? |
format |
Conference or Workshop Item |
author |
Abd Ghani, Nor Farzana Mahmod, Musyrifah |
author_facet |
Abd Ghani, Nor Farzana Mahmod, Musyrifah |
author_sort |
Abd Ghani, Nor Farzana |
title |
Ilham Ceramics: Bracing Through the Covid-19 Storm |
title_short |
Ilham Ceramics: Bracing Through the Covid-19 Storm |
title_full |
Ilham Ceramics: Bracing Through the Covid-19 Storm |
title_fullStr |
Ilham Ceramics: Bracing Through the Covid-19 Storm |
title_full_unstemmed |
Ilham Ceramics: Bracing Through the Covid-19 Storm |
title_sort |
ilham ceramics: bracing through the covid-19 storm |
publishDate |
2022 |
url |
https://repo.uum.edu.my/id/eprint/30666/1/7th%20ICSC%202022%2011-18.pdf https://repo.uum.edu.my/id/eprint/30666/ |
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1795292270093664256 |