The Effect of Letter Case of Logotype on Consumers’ Perceptions of Luxury Fashion Brand
Throughout most of human history, luxury goods consumption has been an important activity. Over the recent decade, the sales of luxury fashion goods have increased dramatically in China due to the overall economic growth. This study examines the influences of uppercase and lowercase letters on luxur...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30696/1/7th%20ICSC%202022%20309-320.pdf https://repo.uum.edu.my/id/eprint/30696/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |