Effective Distribution Channel of Microtakaful Products for Low-Income Group in Malaysia

• Main Authors: Isa, Mohamad Yazid, Mohamed Naim, Asmadi, Ahmad, Shahrul Nizam
• Format: Conference or Workshop Item
• Language: English
• Published: 2021
• Subjects: HB Economic Theory
• Online Access: https://repo.uum.edu.my/id/eprint/31377/1/AES%202021%20293-303.pdf; https://repo.uum.edu.my/id/eprint/31377/; https://www.aesuum.com/
• Institution: Universiti Utara Malaysia

This study tests the distribution channel of a microtakaful product in Malaysia and it also investigates the issues and challenges during the microtakaful distribution. Sixty-eight university students have been assigned to test the effective distribution channel of microtakaful product in the Malays...