Social Media Marketing Adoption among SMEs in Malaysia and Nigeria (S/O 14089)

• Main Authors: Ramanchandram, Rajoo, Abdullah, Shahmir Sivaraj, Kolandaisamy, Indraah, Soo, Hooi Sin, Mohd Jani, Mohamad Yusop
• Format: Monograph
• Language: English
• Published: UUM 2020
• Subjects: HJ Public Finance
• Online Access: https://repo.uum.edu.my/id/eprint/32035/1/14089.pdf; https://repo.uum.edu.my/id/eprint/32035/
• Institution: Universiti Utara Malaysia

Entrepreneurship is the cornerstone for developing new businesses, products, services, or processes which have an ability to enhance socio-economic development but it will not succeed without the infusion of technology in its operations. The study has found that facilitating conditions have a signif...