The Factor Influences Student’s Online Purchasing Experiences Across a Variety of Social Media Platforms
This study examines the experiences of students at a university in northern Malaysia who make online purchases using social media platforms such as Facebook, TikTok, and Instagram. TikTok, and Instagram. Social media has become an important online shopping platform due to the rapid growth of e-comme...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM PRESS
2024
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/32079/1/JPS%2027%202024%20109-129.pdf https://repo.uum.edu.my/id/eprint/32079/ https://e-journal.uum.edu.my/index.php/jps/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |