The role of the English language in the tourism industry

The Malaysian government has designated 2007 as visit Malaysia year. The country is expected to attract more than 20 million visitors and earn about RM50 billion from tourism related activities. An important component in the tourism industry is the human resource. The human resource factor plays an...

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Bibliographic Details
Main Authors: Rao, Ravantharanathe, Abdullah, Syaharom
Format: Book Section
Language:English
Published: Faculty of Communication and Modern Languages, Universiti Utara Malaysia 2007
Subjects:
Online Access:http://repo.uum.edu.my/3221/1/Ravi1.pdf
http://repo.uum.edu.my/3221/
http://staf.uum.edu.my/tleia2/
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Institution: Universiti Utara Malaysia
Language: English